Digital, media, news

Last September 14 marked my|phone’s 11th year anniversary. It started with a dream of making phones accessible to everyone and has been one of the longest-running local phone companies ever since.

The brand rose during a time when majority of Pinoy phone-holders were either the upper crust people, secondhand owners, or thieves. Owning something essential to modern life was expensive, so in 2007, my|phone created their first phone model: a dual-sim phone, and sold it at a price that’s the same or is cheaper than a secondhand phone. This gave the majority of the Filipinos the pride and joy of finally owning a brand new phone and the title of Hari ng Dual Sim.

my|phone continued to create phones for the masa but they didn’t stop there. In 2009, they developed the Pinoy App: a pre-installed application in all their phones that have local riddles, songs, prayers, and more. This cemented the brand as a Pinoy phone. Later in 2011, they also created phones with fake money readers to help everyone prevent being tricked by bad people.  There are more in between like a portable TV in their phones, emergency phones that suit our typhoon seasons, and even free accidental death insurances for customers, but the intention is all the same: to serve with Filipinos in mind.

Even when turning into a multimedia company in 2016, my|phone kept their vision. They created an app called AGILA Rewards that not only makes a good advertising medium but also is a rewards system for both my|phone and non-my|phone users.  More apps with the intention of lifting Filipinos up are on its way.

From creating a dual-sim phone to a multimedia company pushing envelopes, my|phone is a brand that is committed to giving the Filipinos the best of technology. Where will the next years bring this brand to? What new lengths will it endeavor now? Stick with us and see how this Pinoy brand will surprise you again.

For more my|phone trivia (and more!), check our Facebook page!

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Celebrity, Endorsers, Tropa Tambayan
Puno ng hugot  ang episode last week (Sept. 1) ng Tropa Tambayan! Special guest nina ka-tropang Devon Seron at Kyra Custodio si Master Hokage (Bont Bryan Oropel) na kilala sa mga viral videos niya na duma-damoves sa mga babae. Nagsimula ang usapan tungkol sa mga videos niya. Kinuwento ni Master Hokage o kilala rin na “Bont” ang kanyang mga karanasan sa paggawa ng mga ito. Pagkatapos nito’y napagusapan nila ang kanyang mga kaisipan tungkol sa panliligaw at relationships, salamat sa tanong sa mga audience sa social media. Sa tanong ng isang netizen sa twitter na “bakit madaming paasa?” “Kanya-kanya tayo ng trip, na sa atin naman yung choice kung aasa tayo tayo.” ani ni Bont. Sa fast talk, may isang tanong na talagang nakaagaw ng pansin ng ating mga host at guest. Sa pag pasok sa isang relasyon, sino ang daw ba ang mas pipiliin ni Bont, yung “Mas mahal mo o mas mahal ka?” Ang sagot ni Master Hokage: “‘Ang pipiliin ko na yung mahal ako, kasi nakakatakot yung ako yung mas nagmahal, mas masasaktan ako.”   Humirit din si Kyra na “Syempre yung MAS MAHAL AKO, para di ako iniiwan” Parang may Chemistry si Kyra at Bont? Agree ba kayo? Panoorin ang  kulitan sa Tropa Tambayan Facebook page! or by subscribing at MyPhone’s official YouTube Account. Mapapanood ang #TropaTambayanLive tuwing alas-11 ng sabado sa official MyPhone Facebook page.
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Celebrity, Endorsers, Promos, Tropa Tambayan
Talagang patok sa ating mga netizens si Devon Seron at ang kanyang bagong co-host na si Kyra Custodio sa  Tropa Tambayan Inaabangan na at tinututukan ng mga ka-tropa at netizens from Luzon, Visayas at Mindanao at maging sa ibang bansa ang morning Facebook Live show ng MyPhone, ang Tropa Tambayan na umaabot lagpas 50,000+ views per episode. Bukos sa mga mga pa-premyo from MyPhone and it’s sponsors like Ysa Skin and Body Experts, David’s Salon, Chub Chasers, and Brown ay nagbibigay aral at saya rin ang ang naturang show ni Devon Seron kasama ang kanyang guest co-host at real life bestfriend na si Kyra Custodio.   Tumatak din ang mga hirit at hugot ni Kyra na siya namang inaabangan din ng netizens kaya naman nagdesisyon ang management na gawin siyang official co-host ni Devon! kaya mapapanood din natin siya sa mga susunod pang episode ng Tropa Tambayan. “Sobrang nag-enjoy akong mag-host kasama ni Devon,” ani Kyra, “kaya nung lagi nila akong niyayaya na mag-host, game ako agad! MyPhone pa ba, Kaya ang saya nung official na co-host na’ko. “Buti pa dito matatawag na akong official, eh kami kaya ?”, CHAROT!” hugot ni niya, “Abangan n’yo po, marami pa kaming kalokohan at kasiyahan!” Parehong produkto ng isang reality show ng ABS-CBN si Devon at Kyra kung saan naging teen housemates sila sa Pinoy Big Brother Teen Clash of 2010. Matapos maging housemates ay pinagpatuloy ng dalawa ang kanilang mga showbiz careers at napapanood sa mga TV shows mula sa Kapamilya network. Nitong nakaraang March ay pinag-usapan ang pag-lipat ni Devon from Kapamilya to Kapuso Network. Si Devon ay endorser ng MyPhone sa mahigit pitong (7) taon na, at nitong nakaraang June 16, 2018, kasabay ng kanyang contract renewal, ay inatasan siya ng MyPhone na maging main host ng MyPhone Facebook Live Show na kilala nga ngayon ng millennial as “Tropa Tambayan”. “Sobrang enjoy po every episode na ginagawa namin ang Tropa Tambayan, may new learning and mas nagiging comfortable na po ako sa hosting ko, pero syempre I still have a lot to learn. challenging lang po kasi morning yung show so we need to really exert effort to reach more audience, Grateful po ako sa MyPhone family ko na na-consider din nila yung availability namin para ma-push ang show and yung full support ng team.” – masayang tugon ni Devon. Nakaka-anim na episode na ang Tropa Tambayan kung saan ang first episode ay umabot na ng 140,000+ views, habang ang bawat episodes ay hindi bumababa ng 50,000+ views. Abangan ang kanilang kulitan sa 7th episode ng Tropa Tambayan bukas (Sept. 8, 2019), 11am parin po yan. Usapang Women Empowerment ang topic with their special guest Ms. Dianne Medina Subscribe now to Facebook!  
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Promos, Update
  The #BecauseWeCare campaign was launched last August 1 by my|phone to celebrate its 11th year anniversary. The campaign’s highlight is an insurance giveaway to all buyers. All my|phone customers from August 1 until December 31, 2018 can avail a free accidental death insurance. Smartphone buyers receive PHP50,000 while basic phone buyers get PHP25,000. The customer only needs to insert their sim and fill up the form that shows up after opening their phone and they can avail of this giveaway within 48 hours. More details about this are available through this website. This promo is possible through my|phone’s partnership with 1 Cooperative Insurance of the Philippines (1CISP), one of the country’s leading insurance companies. This campaign was launched as a way for my|phone to show its gratitude to its customers. The company started in 2007 as the first Pinoy phone, as well as the first to feature a dual sim feature. It is now nearing its 11th year anniversary and it still remains as one of the leading phones in the local market.
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Digital, Update
Metamorphosis, a one-day pop-up store featuring Filipino brands, was opened in the Green Sun last July 25, 9 am to 12 midnight. The hotel created the event to boost support for Filipino brands.

Apparel and Accessories display by some of the world renowned Filipino Fashion Designers.

  Inside the store are fashion and lifestyle brands, art installments, a cafe, and a restaurant. All transactions in Metamorphosis were done using an app called PayMaya, where buyers scanned QR codes of the store to pay.

The View at Greensun’s  The Axon during the Metamorphosis on-day Tech Pop-up stores.

  “Metamorphosis will change how you see Pilipinas brands; it is a place that showcases the best lifestyle brands around the country,” David Lim, President of my|phone, says.

Metamorphosis introduces a cashless shopping experience at Greensun thru PayMaya

Included in Metamorphosis are BLK, Primadonna, Cocoline Naturals, Jay’s Way Coffee, Icho, and Styled Pop-up. The section dedicated to Styled Pop-up include Luna Jewels, Ivona Fine Jewelry, Styled ETC, Inspirar, Sheica, VM Vorge and Marco, TGLL, Fashion Hub by Dayan Hernandez, Daily Schedule, and Moxie. Designer fashion clothing and accessories by Joel Escobar, Gabbie Sarenas, Jor-el Espina, Filip + Inna, Jaggy Glarino, Tracy Dizon, Tipay Caintic, Ivarluski Aseron, Jojie Lloren, Michelline Syjuco, Adante Leyesa, Joyce Makitalo, Juan Carlo Evaristo, Ken Samudio, Micki Olaguer, , Zara Juan, Arnel Papa, Jul B. Dizon, and Maco Custodio . Also featured is an art installment by Leeroy New, Liliana Manahan, Stanley Ruiz, Tal de Guzman, Wataru Sakuma, and Manu Respall. The event’s set-up was designed by Jinggoy Buensuceso.

Fashion designer Maco Custodio is present at the metamorphosis at GreenSun

Filipino Brand Primadona is present at Metamorphosis in Greensun.

Manu Respall’s Doggficher brand is also present at the Metamorphosis event at Greensun.

David Lim with partners at the Leeroy New artwork display room at the Metamorphosis.

The event is one of many under Green Sun that will feature Filipino brands. “Green Sun will become the house of all things beautiful and Filipino. We’ll be the House of Chanel of Filipino products,” David continues.  
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