MyPhone launches “Metamorphosis”

David Lim with partners at the Leeroy New artwork display room at the Metamorphosis

David Lim with partners at the Leeroy New artwork display room at the Metamorphosis.

Metamorphosis, a one-day pop-up store featuring Filipino brands, was opened in the Green Sun last July 25, 9 am to 12 midnight. The hotel created the event to boost support for Filipino brands.

Apparel and Accessories display by some of the world renowned Filipino Fashion Designers

Apparel and Accessories display by some of the world renowned Filipino Fashion Designers.

Inside the store are fashion and lifestyle brands, art installments, a cafe, and a restaurant. All transactions in Metamorphosis were done using an app called PayMaya, where buyers scanned QR codes of the store to pay.

The View at Greensun’s  The Axon during the Metamorphosis on-day Tech Pop-up stores

The View at Greensun’s  The Axon during the Metamorphosis on-day Tech Pop-up stores.

“Metamorphosis will change how you see Pilipinas brands; it is a place that showcases the best lifestyle brands around the country,” David Lim, President of my|phone, says.

Metamorphosis introduces a cashless shopping experience at Greensun thru PayMaya

Metamorphosis introduces a cashless shopping experience at Greensun thru PayMaya

Included in Metamorphosis are BLK, Primadonna, Cocoline Naturals, Jay’s Way Coffee, Icho, and Styled Pop-up. The section dedicated to Styled Pop-up includes Luna Jewels, Ivona Fine Jewelry, Styled ETC, Inspirar, Sheica, VM Vorge and Marco, TGLL, Fashion Hub by Dayan Hernandez, Daily Schedule, and Moxie. Designer fashion clothing and accessories by Joel Escobar, Gabbie Sarenas, Jor-el Espina, Filip + Inna, Jaggy Glarino, Tracy Dizon, Tipay Caintic, Ivarluski Aseron, Jojie Lloren, Michelline Syjuco, Adante Leyesa, Joyce Makitalo, Juan Carlo Evaristo, Ken Samudio, Micki Olaguer, Zara Juan, Arnel Papa, Jul B. Dizon, and Maco Custodio. Also featured is an art installment by Leeroy New, Liliana Manahan, Stanley Ruiz, Tal de Guzman, Wataru Sakuma, and Manu Respall. The event’s set-up was designed by Jinggoy Buensuceso.

Fashion designer Maco Custodio is present at the metamorphosis at GreenSun

Fashion designer Maco Custodio is present at the metamorphosis at GreenSun

Filipino Brand Primadona is present at Metamorphosis in Greensun

Filipino Brand Primadona is present at Metamorphosis in Greensun.

Manu Respall's Doggficher brand is also present at the Metamorphosis event at Greensun

Manu Respall’s Doggficher brand is also present at the Metamorphosis event at Greensun

The event is one of many under Green Sun that will feature Filipino brands. “Green Sun will become the house of all things beautiful and Filipino. We’ll be the House of Chanel of Filipino products,” David continues.

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