(L-R; BACK) ABS-CBN head for digital media division Donald Lim, MySolid Technologies and Devices Corporation president David Lim, ABS-CBN Publishing president Ernie Lopez, and Sky Cable COO and ABS-CBN head of Narrowcast March Ventosa graced the signing to show their support for ABS-CBN Publishing and MyPhone’s partnership to make NoInk a widely accessible multimedia reading app to Filipinos.Starting October this year, NoInk will be a pre-installed application in two million MyPhone smartphones and devices, giving people access to the most up-to-date and relevant features on pop culture, celebrities, and lifestyle content. This was announced in a signing attended by ABS-CBN Publishing head Ernie Lopez, ABS-CBN Publishing managing director Mark Yambot, ABS-CBN Publishing digital business lead Jane Tan, MySolid Technologies & Devices Corp. (makers of MyPhone) president David Lim, MySolid Technologies & Devices Corp. vice president Kevin Tan, and MySolid Technologies & Devices marketing communications officer Patrick Cabusay at the Solstice Bistro at 8 Rockwell, Makati City on September 12. NoInk adds to ABS-CBN’s growing list of digital platforms as the country’s leading media and entertainment company transitions to become an agile digital company with a greater reach and presence online. Lopez said this partnership between the Philippines’ leading publisher of lifestyle magazines and books and the pioneering Filipino mobile phone brand marks a milestone for ABS-CBN Publishing. “This is the first time that our product will be pre-installed in mobile phones. We are very happy to be partnering with a trusted phone brand in our goal of bringing engaging experiences and trending content to the public in a more interactive manner,” said Lopez. Lim also welcomed this new endeavor with ABS-CBN Publishing, noting the two companies’ shared commitment to make a positive impact in the lives of Filipinos through innovative products and technological solutions. “MyPhone has established a credible reputation as an affordable mobile phone that champions the Filipino culture. By carrying NoInk in our phones and devices, we are able to bring our countrymen closer to content that will make them enjoy being Filipino, and be proud about being Filipino,” he explained. NoInk is a one-stop shelf, where users may purchase digital copies of ABS-CBN Publishing’s magazines and books in its newsstand, as well as titles from different publishers in the country. It also has a feed that showcases a good selection of articles, videos, and photo galleries about the hottest topics and trends in the country. The app can also be downloaded for free on any iOS and Android device.