In what may be described as a case of David winning over Goliath, technology giant Apple Inc. has lost its trademark battle against local startup Solid Broadband, the company behind the MyPhone line of mobile phones.In a decision on May 19, the Intellectual and Property Office (IPO) ruled against Apple’s claim that MyPhone, which was first launched in 2007, was a copycat of its iPhone model. This is a case of a giant trying to claim more territory than what it is entitled to, to the great prejudice of a local ‘Pinoy Phone’ merchant who has managed to obtain a significant foothold in the mobile phone market through the marketing and sale of innovative products under a very distinctive trademark,” the decision read. Apple had complained of Solid Broadband’s application for trademark, citing “confusingly similar” resemblance to the iPhone, which it said was “likely to deceive or cause confusion.” But IPO said there was no sufficient proof to conclude that there was a confusing similarity between the two lines: “While the marks are similar with respect to the word (‘phone’), it is not sufficient to conclude that confusion among the consumers is likely to occur. ‘Phone’ is a generic term for mobile phones products.” “The fame and popularity of iPhone in fact makes it improbable for one to confuse MyPhone product as an iPhone,” it added.
Filipino mobile phone brand MyPhone, steps up the game for the mobile devices industry as they introduced their move towards being a Multimedia company, providing contents and services using their devices as a new platform.Rather than emphasizing new models they’ll be releasing for the last quarter of the year, the launch was more of showing the contents or DNA of the phones. In their launch tagged as “Transcendence: Rising beyond limits” MyPhone shared how its units will become revolutionary platforms for information, multimedia contents, and relevant advertisements. With their newest software and innovations embedded in its phones, MyPhone sees creating and distributing contents to its subscribers as the next step for the company. Providing services that will uplift the lives of the common Filipinos is another bullet in this list. Starting with the integration of Digital TV in all of its android devices, MyPhone serves now as an equalizer to the market, giving 85% of the Filipino market relevant contents in their handsets. This step to digital broadcast will pave way not only to more free-to-air channels, but also to other free contests such as e-magazines, e-newsletters, audio streaming, image and video clips, and many more. These contents are only enjoyed by some nowadays via data or Wi-Fi connection. Hardware and HEARTWARE MyPhone will also be introducing other applications pre-embedded in their phones that may deem necessary for everyday lives. Filipinos are known suckers for bargain. Who wouldn’t love to see a list of discounted products from food, home essentials, branded clothes, airline tickets, and many more! MyCrazySale app gives you all of these in just one click. Enjoy browsing through bargains available in stores near your area. There will be an application that serves as electronic classified ads, showing available jobs to those seeking. The MyTrabaho app will show you daily updated available jobs. Whether you are looking for just a part-time gig, or a full-time job, MyTrabaho app will provide you that. If you are just looking around for items to add up to your collection, MyRarities is the app to check out. MyRarities is a C2C business model application that lets users buy and sell their rare find items such as toys, limited edition watches, , and the likes. Also embedded in the latest MyPhone units is ABS-CBN’s NoInk app. NoInk is a digital reading platform that offers the most up-to-date multimedia articles and features about Filipino Pop Culture, Fashion and Beauty, Food, Celebrity Lifestyle, and many more for FREE. You can also purchase best-selling books and magazines from Philippine authors and publishers. AGILA Rewards MyPhone announced the release of the AGILA, the first ever lock screen advertising application that allows brands and businesses to set up advertisements on this new platform and at the same time rewards its users with prizes. What’s exciting about AGILA is that it is available to all Android phone users. This new digital platform will change the way how businesses can interact with their consumers. The AGILA offers lock screen advertising, where an advertisement will appear every time the user opens his/her phone, and branded and offline games. Users can win prizes from their favorite brands when they view ads or play the games that come with the ads. This rewards app does not only aim to promote sponsors, but also to thank users for patronizing them and making them top brands. More than a gimmick, AGILA is an instrument to give back to the Filipino consumers. There will be three different raffles: daily, weekly, and the grand raffle where users can win watches, MyPhone units, and up to 2 million pesos in cash. To join, just simply download the AGILA app to your phone, register via Facebook, and start interacting with the ads that appear on your phone’s lock screen. Swiping an ad to the right will skip the ad and give the user 1 raffle entry. Swiping the ad to the left will let the user view the details of the ad, play a game, and view news and alerts, which gives the user 5 raffle entries. If users share an advertisement on their social media accoun ts, they will earn 20 raffle entries. The more entries you have, the more chances of winning. Collaboration MyPhone continuously build its partnership with different local abd global brands for the creation not only of its hardware, but also of its contents. Collaboration with software designers, hardware, and software developers around the globe is one of MyPhone’s ways of improving its products. Partnering with top brands lets MyPhone get the best quality and most affordable parts of its phones and services. Among MyPhone’s hardware partners are Mediatek, Spreadtrum, Socionext, FCI, RaonTech, Super D, Samsung, and Sony, among others. Supporting their software on the other hand are MyCH Tech, CreativeHot House, SMART, and ABS-CBN. After the success of MyPhone UNO, an Android One device, MyPhone will now release an all-Google Certified line-up. Collaborating with the Android provider will benefit its users with more optimized device performance – a more seamless hardware and software integration. All these contents and services can be accessed soon in all of the MyPhone android devices. For the last hooray for 2016, MyPhone will be releasing 16 new affordable android models that are all priced below Php 5, 000. For more information about MyPhone and its products, visit www.myphone.com.ph or like us on fb.com/myphone.
(L-R; BACK) ABS-CBN head for digital media division Donald Lim, MySolid Technologies and Devices Corporation president David Lim, ABS-CBN Publishing president Ernie Lopez, and Sky Cable COO and ABS-CBN head of Narrowcast March Ventosa graced the signing to show their support for ABS-CBN Publishing and MyPhone’s partnership to make NoInk a widely accessible multimedia reading app to Filipinos.Starting October this year, NoInk will be a pre-installed application in two million MyPhone smartphones and devices, giving people access to the most up-to-date and relevant features on pop culture, celebrities, and lifestyle content. This was announced in a signing attended by ABS-CBN Publishing head Ernie Lopez, ABS-CBN Publishing managing director Mark Yambot, ABS-CBN Publishing digital business lead Jane Tan, MySolid Technologies & Devices Corp. (makers of MyPhone) president David Lim, MySolid Technologies & Devices Corp. vice president Kevin Tan, and MySolid Technologies & Devices marketing communications officer Patrick Cabusay at the Solstice Bistro at 8 Rockwell, Makati City on September 12. NoInk adds to ABS-CBN’s growing list of digital platforms as the country’s leading media and entertainment company transitions to become an agile digital company with a greater reach and presence online. Lopez said this partnership between the Philippines’ leading publisher of lifestyle magazines and books and the pioneering Filipino mobile phone brand marks a milestone for ABS-CBN Publishing. “This is the first time that our product will be pre-installed in mobile phones. We are very happy to be partnering with a trusted phone brand in our goal of bringing engaging experiences and trending content to the public in a more interactive manner,” said Lopez. Lim also welcomed this new endeavor with ABS-CBN Publishing, noting the two companies’ shared commitment to make a positive impact in the lives of Filipinos through innovative products and technological solutions. “MyPhone has established a credible reputation as an affordable mobile phone that champions the Filipino culture. By carrying NoInk in our phones and devices, we are able to bring our countrymen closer to content that will make them enjoy being Filipino, and be proud about being Filipino,” he explained. NoInk is a one-stop shelf, where users may purchase digital copies of ABS-CBN Publishing’s magazines and books in its newsstand, as well as titles from different publishers in the country. It also has a feed that showcases a good selection of articles, videos, and photo galleries about the hottest topics and trends in the country. The app can also be downloaded for free on any iOS and Android device.