Celebrity, news, Press Release
MAKATI CITY – GMA Kapuso Artist Devon Seron and Kapamilya MOR 101.9 DJ ChaCha renewed an exclusive contract with the first Filipino mobile brand in the Philippines on September 26, Thursday with a goal to use their influence in promoting quality yet affordable phones to the right market.

Devon Seron has been the longest endorser of MyPhone since 2012 while DJ Chacha has been continuing to support MyPhone by reaching to the mass market.



“Devon and DJ Chacha represent what a true Filipino looks like and we are proud and grateful to sign another year with them,” Marketing Head Inyi Yruma said. “We are also happy with how great and solid the support their fans are giving every time we release new products’, he added.

In addition, the two MyPhone endorsers are excited to start working with MyPhone.
“We are really excited about what’s ahead of us with MyPhone since the brand has been eally generous in offering the Filipino people the quality phones they deserve but at a very affordable price”, DJ ChaCha said. “It is not only the products that I love most about MyPhone but the values that MyPhone imparts to the Filipinos,” she said
The award-winning DJ showed her support in local brands and said that Filipinos should also continue to embrace true Filipino values.


On the other hand, Seron shared what it feels like working with the brand for eight years.

“Every time I work with MyPhone, attending Saturday live broadcast, photoshoots, I feel like I really belong,” she explained. “Here in MyPhone, they treat us like a member of the family and it warms my heart every time I think about it, how caring MyPhone is to everyone,” she added.



Meanwhile, the brand revealed that an online show for DJ ChaCha called Ka-Tropanalo is set to launch in October while Devon Seron will continue hosting the Saturday Facebook Live Broadcast Tropa Tambayan , which is now on Season 4. Both online shows are part of the MyPhone Multimedia Group being broadcasted on MyPhone’s Facebook page and YouTube channel.
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Digital, media, partnerships, technology
(L-R; BACK) ABS-CBN head for digital media division Donald Lim, MySolid Technologies and Devices Corporation president David Lim, ABS-CBN Publishing president Ernie Lopez, and Sky Cable COO and ABS-CBN head of Narrowcast March Ventosa graced the signing to show their support for ABS-CBN Publishing and MyPhone’s partnership to make NoInk a widely accessible multimedia reading app to Filipinos.
Starting October this year, NoInk will be a pre-installed application in two million MyPhone smartphones and devices, giving people access to the most up-to-date and relevant features on pop culture, celebrities, and lifestyle content. This was announced in a signing attended by ABS-CBN Publishing head Ernie Lopez, ABS-CBN Publishing managing director Mark Yambot, ABS-CBN Publishing digital business lead Jane Tan, MySolid Technologies & Devices Corp. (makers of MyPhone) president David Lim, MySolid Technologies & Devices Corp. vice president Kevin Tan, and MySolid Technologies & Devices marketing communications officer Patrick Cabusay at the Solstice Bistro at 8 Rockwell, Makati City on September 12. NoInk adds to ABS-CBN’s growing list of digital platforms as the country’s leading media and entertainment company transitions to become an agile digital company with a greater reach and presence online. Lopez said this partnership between the Philippines’ leading publisher of lifestyle magazines and books and the pioneering Filipino mobile phone brand marks a milestone for ABS-CBN Publishing. “This is the first time that our product will be pre-installed in mobile phones. We are very happy to be partnering with a trusted phone brand in our goal of bringing engaging experiences and trending content to the public in a more interactive manner,” said Lopez. Lim also welcomed this new endeavor with ABS-CBN Publishing, noting the two companies’ shared commitment to make a positive impact in the lives of Filipinos through innovative products and technological solutions. “MyPhone has established a credible reputation as an affordable mobile phone that champions the Filipino culture. By carrying NoInk in our phones and devices, we are able to bring our countrymen closer to content that will make them enjoy being Filipino, and be proud about being Filipino,” he explained. NoInk is a one-stop shelf, where users may purchase digital copies of ABS-CBN Publishing’s magazines and books in its newsstand, as well as titles from different publishers in the country. It also has a feed that showcases a good selection of articles, videos, and photo galleries about the hottest topics and trends in the country. The app can also be downloaded for free on any iOS and Android device.
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