Manila – Now a Certified Kapuso Actress, Devon Seron inked her seventh year as a MyPhone endorser last Saturday, June 16, with Inyi Yruma, Marketing Head and Kevin Tan, Vice President of the no. 1 Filipino phone brand. She’s also one of the image ambassadors of Solid Group’s Brown&Proud Filipino Movement.
Inyi Yruma – Marketing Head – Devon Seron – Kevin Tan – Vice President, MyPhone.
“We are happy to continue our partnership with Devon, she’s an epitome of a Filipina, the way she looks, the way she acts. Everything about her is what a Filipino should be, and I believe that really suits our image as a Filipino Brand. For seven years, until today, she, as well as her fan base, had been showing their full support to the brand,” said MyPhone’s Vice President Kevin Tan. Meanwhile, Devon expressed gratitude for still being a part of MyPhone and Brown&Proud. “Of course I am very thankful, grateful, and blessed na until now, seven years to be exact, ay pinagkakatiwalaan pa rin po nila ako, I am honored to endorse a Filipino brand. I am so excited for Brand Pilipinas, the vision of the company makes me proud as well. And, super grateful they entrusted me to host Tropa Tambayan” said Devon Seron.
While other brands are getting a more popular celebrity as endorsers, MyPhone is changing the game on focusing more on ensuring to give Filipinos quality yet affordable phones plus value-added services for the masses. The brand will also focus on offering more content in digital, one of which is the re-launch of MyPhone’s very own Facebook Live Show. Aside from the contract signing last Saturday, Devon also kicked off her very first online talk show, Tropa Tambayan Live which is produced by MyPhone Multimedia. “Our Facebook Live show was an experimental project last year with DJ ChaCha and we are grateful that it was a success so we’re re-launching it this time, with Devon as the main host of the show.”
Devon Seron hosting Tropa Tambayan Live’s segment “MyPhone o Kahon”
“We’re breaking the trend of getting endorsers to just be a pretty face of the brand, we want them to be more relatable to our market, and we’re happy that Devon feels the same, so we are seeing the other side of her in her online talk show. We are also grateful that her new management, GMA Artist Center supports this initiative as well,” mentions MyPhone’s Marketing Head, Inyi Yruma.
Tropa Tambayan Live aims to provide additional learning, seek out new trends, get different views on certain topics, and give a new channel for entertainment to solid Ka-Tropa’s. The first episode of Tropa Tabayan talked about tips for the rainy season, the Anti-Discrimination Law, Cyber Bullying, and FREE Education among others. There were also fun games where both the studio audience and online viewers have benefitted from. Inna, a part of the studio audience, and Anna, an online viewer won the jackpot at the “MyPhone o Kahon” Segment where they both won a brand new fake money reader phone, an Android phone, gift certificate from YSA Skin and Body Experts, David’s Salon, Chubs Chasers, GoWiFi, and cash. DJ Chacha, on the other hand, will host a new online show for Brown&Proud.
Kiko Estrada, Devon Seron, Inyi Yruma
Meanwhile, Kiko Estrada, Devon’s co-star and love team in the upcoming Regal Films production “WalWal,” was her first celebrity guest. WalWal is directed by Jose Javier Reyes and will open on June 27 in cinemas nationwide. Tropa Tambayan Live airs every other Saturday, 11 am at www.facebook.com/myphone.
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